Regional Branding Materials FAQs

 

Who can use these materials?

Anyone with a vested interest in promoting South Australian wines in Australia or overseas may use the materials as long as their objectives are aligned with the guidelines provided. Please refer to the Terms of Use and Copyright pages for more information.

Stakeholders include: SA regional associations, government departments, wine industry organisations, overseas export markets, SA wine companies


Do I need permission to use these materials?

Yes, before accessing the materials on the SAWIA asset management library you must declare your intended application of the materials. You will also be asked to provide your contact details.

 

Is there a cost to use the materials? 

No, these materials are available free of charge.

 

What materials are available? 

Large scale hero banners.  Digital files including, posters, brochure, maps, tasting notes, PowerPoint presentation, supporting regional images and other collateral provided in ready to print file formats in addition to editable In Design files.

 

Where will the materials be stored? 

Banners: will be kept at the SAWIA offices at the National Wine Centre, Adelaide.

Digital Files: SAWIA website – Asset Management Library www.winesa.asn.au

 

How should these materials be used? 

The primary objective is to provide collateral for promoting South Australian wine to global markets. The materials should be used to build the recognition and reputation in the higher margin / higher price point segments. Refer to the attached Brand Guidelines document.

 

Can the materials be edited? 

Yes, in some cases you will have the ability to add your own text. The tasting notes are a good example of creating custom pages depending on the wines that will be promoted at different times. Some text is non-editable in order to maintain the agreed use and integrity of the regional information.

 

What if I am not sure that my use of materials is aligned with the project objectives? 

Contact the South Australian Wine Industry Association to discuss it:  61 8 8222 9277.